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The Future of Media Production: Vizrt Unveils Innovative Solutions at NAB 2025

Vizrt, a leading provider of media technology solutions, is set to revolutionize the media production workflow with its innovative solutions at NAB 2025. This year’s show, held from April 6-9 in Las Vegas, promises to be an exciting experience for industry professionals as Vizrt showcases its cutting-edge technology. Vizrt’s new AI graphics solution integration with Highfield AI, Viz Connect Audio, and Viz One 8 is a significant milestone in the company’s commitment to enhancing media production workflows. The integration of these solutions will demonstrate the seamless collaboration between human journalists and AI-powered tools, resulting in increased efficiency and higher quality productions. **Benefits of Highfield AI**
• Automated repetitive tasks within the media production workflow
• Intelligent, context-aware AI solution
• Collaborates autonomously to assemble story graphics
• Analyzes stories written by journalists in their NRCS system
• Deploys a set of AI agents to automate tasks
• Safeguards editorial integrity and quality
The Highfield AI solution is designed to address the need for more efficient workflows in the media industry. By automating repetitive tasks and collaborating with AI agents, Highfield AI helps journalists craft more powerful stories while maintaining complete control over the final product. This integration with Vizrt’s Viz One 8, a large update to its enterprise Media Asset Management (MAM) system, enables users to produce high-quality graphics faster and more efficiently. “We’re thrilled to be integrating Highfield AI with Viz One 8,” said Ionut Pogacean, Senior Product Manager, Media Technologies and Workflow, Vizrt. “This partnership will enable our customers to streamline their workflows without major changes or disruptions, maximizing their efficiency and quality.”
**Enhancing Audio Connectivity**
Viz Connect Audio, a dedicated audio connectivity and monitoring technology product, is also being showcased at NAB 2025. This innovative solution adds a much-needed ability to manage any and all NDI sources on a network, both visually and aurally. Viz Connect Audio guarantees professional-quality, easy-to-configure live productions by ensuring seamless and flexible audio connectivity using the same NDI network. “Audio is just as important as video in any live production,” said Steve Taylor, Chief Product and Technology Officer, Vizrt. “By providing a dedicated audio connectivity solution, Viz Connect Audio strengthens the entire workflow and flexibility of the ecosystem.”
Viz Connect Audio makes it easy for users to connect analog audio sources, configure and convert them to NDI, and connect them straight to the NDI network. The solution provides visibility of all NDI audio sources on the network, enabling users to monitor and control their productions with ease. **Showcase at NAB 2025**
Vizrt’s new AI graphics solution integration with Highfield AI, Viz Connect Audio, and Viz One 8 will be showcased at Booth W3031 in the West Hall of the LVCC. The company will also demonstrate its integration with Viz Connect Audio in the IABM Lounge (N259). The company’s commitment to enhancing media production workflows is evident in its cutting-edge technology, which promises to bring about significant changes in the industry. The integration of Highfield AI with Viz One 8 is a significant milestone in Vizrt’s commitment to enhancing media production workflows. Viz Connect Audio, a dedicated audio connectivity and monitoring technology product, is also being showcased at NAB 2025. The benefits of Highfield AI and Viz Connect Audio are evident in their ability to enhance media production workflows. By providing automated repetitive tasks and seamless audio connectivity, these solutions promise to bring about significant changes in the industry. Vizrt’s commitment to enhancing media production workflows is evident in its cutting-edge technology, which promises to revolutionize the industry. The company’s innovative solutions, including Highfield AI and Viz Connect Audio, are set to make a significant impact at NAB 2025.

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