Sony has announced its latest collaboration with one of the most popular artists of our time – Post Malone. The chart-topping sensation has partnered with the brand to launch Sony’s new Ult Power Sound series, part of the For The Music audio brand campaign. This partnership marks an exciting development in the world of audio technology, where innovation and creativity reign supreme.
The Reason Behind the Partnership
• Authenticity
• Creativity
• Connection
These values align perfectly with Sony’s approach to audio innovation, which prioritizes creating technology that allows music lovers to connect with their favorite artists in a deeper way. Post Malone embodies these qualities, making him the perfect partner for this initiative.
The Campaign
“I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way.” – Post Malone
Previous Collaborations
• Peso Pluma
• Miguel
• LE SSERAFIM
These artists have also partnered with Sony via the For The Music campaign, highlighting the brand’s ability to collaborate with a wide range of talented musicians.
Post’s Upcoming Performances
• Coachella (Sunday, April 13)
• Big Ass Stadium Tour
• World Tour (with Jelly Roll)
Post will be taking the stage at Coachella, kicking off his Big Ass Stadium Tour, and embarking on a world tour, both alongside Jelly Roll. These performances follow the success of his Billboard 200 No. 1 album, F-1 Trillion, which marked his entry into the country music scene.
• 2025 Grammys
• Nominated for eight awards
• Country album of the year for F-1 Trillion
• Song and record of the year for featuring on Taylor Swift’s “Fortnight” off The Tortured Poets Department
• Best pop duo/group performance for featuring on Beyoncé’s “LEVII’S JEANS” off her own country project, Cowboy Carter. Sony’s partnership with Post Malone is a testament to the brand’s commitment to innovation and creativity in the world of audio technology. With this collaboration, Sony is pushing the boundaries of what is possible, bringing fans closer to the music they love.
| Collaborators | Artists |
|---|---|
| Peso Pluma | Miguel |
| LE SSERAFIM |
• Authenticity
• Creativity
• Connection
• Innovative audio solutions
• Enhanced listening experience
By partnering with Post Malone, Sony is demonstrating its dedication to creating an immersive audio experience that brings fans closer to their favorite music. With this collaboration, the brand is pushing the boundaries of what is possible, and fans can look forward to an exciting journey of music and innovation.
Sony and Post Malone have joined forces to revolutionize the world of audio technology. With this partnership, Sony is showcasing its commitment to innovation, creativity, and connection – values that lie at the core of the brand’s approach to audio innovation. As we look forward to the future, one thing is clear – the partnership between Sony and Post Malone is going to be a game-changer in the world of audio.
