The smartwatch market is witnessing a significant shift, with consumers demanding premium features, rich app ecosystems, and extended battery life at an affordable price. To address this, Actions Technology, a global leader in high-performance, low-power System-on-Chip solutions for AIoT devices, and MicroEJ, a pioneer in software solutions for embedded and IoT devices, have joined forces to revolutionize the smartwatch industry.
Raising the Bar for Budget Smartwatches
The smartwatch market faces mounting pressure as brands strive to balance rich user experiences with cost and power efficiency. Many entry-level devices are stuck in a race to the bottom, while premium models often disappoint on battery life. To overcome this challenge, the partnership between Actions Technology and MicroEJ aims to deliver premium smartwatch features, including vibrant UIs, rich app ecosystems, and extended battery life, at a price point fit for mainstream consumers.
- High-performance, low-power operation: Actions Technology’s latest ATS3085S/E SoC features a fast processor, integrated Bluetooth Low Energy (BLE), advanced audio capabilities, and a vector graphic engine (GPU) to ensure a high-quality user experience.
- A scalable app ecosystem: MicroEJ’s VEE Wear enables seamless deployment of third-party Apps over BLE, unlocking premium smartwatch functionality.
- Vibrant, fast user interfaces: MicroEJ’s MicroUI and MicroVG optimized vector graphics performance, combined with Actions Technology’s GPU support, ensures high-frame-rate visuals for a sleek, modern UI expected for premium products.
- Extended battery life: MicroEJ’s lightweight and ultra-efficient VEE Wear solution maximizes power savings, enabling multi-day battery performance, with an easy programming model for engineers.
The partnership delivers a range of benefits, including:
- Support for leading smartwatch apps: Users can enjoy applications such as music streaming, health monitoring, fitness tracking, and Facer, which offers access to over 500,000 personalized loadable watch faces.
- Seamless app deployment: Third-party apps can be easily deployed over BLE, enabling a wide range of premium smartwatch functionality.
- Vibrant, fluid interfaces: The combination of MicroEJ’s MicroUI and MicroVG, along with Actions Technology’s GPU support, ensures high-quality visuals and a modern UI.
- Extended battery life: The partnership enables multi-day battery performance, making it ideal for everyday wear.
Designed for a Thriving Smartwatch Market
Leading smartwatch manufacturers are already developing products based on this powerful combination, with the first wave of VEE Wear-powered Actions Technology smartwatches expected to hit the market early 2026.
“The smartwatch industry is at a turning point,” said Dr. Fred Rivard, CEO of MicroEJ. “Consumers expect high-end capabilities at an accessible price, and our collaboration with Actions Technology makes that possible. With VEE Wear, brands can now create premium, long-lasting smartwatches that are affordable, customizable, and app-driven, enabling brands and customers to valorize their devices.”
“At Actions Technology, we design SoCs that push the boundaries of what’s possible in affordable wearables,” said Tim Zhang, General Manager of the Smart Wearable and Sensing Business Unit at Actions Technology. “By combining our high-performance, energy-efficient processors with MicroEJ’s VEE Wear technology, we are providing brands with a seamless, cost-effective way to deliver premium smartwatch experiences. This partnership is about empowering manufacturers to differentiate their products and bring more value to consumers.”
About MicroEJ and Actions Technology
MicroEJ is a global leader in software solutions for intelligent devices, trusted by industry leaders in consumer electronics, energy, healthcare, and industrial automation. With over 300 million units of MICROEJ VEE sold worldwide, MicroEJ empowers manufacturers to turn standard products into smart, cloud-connected, AI-enabled devices, enabling rapid, complexity-free innovation.
Actions Technology is a leading Chinese designer of low-power AIoT chips, specializing in delivering high-quality wireless audio experiences with low latency. The company excels in the complete high-fidelity audio signal chain, from high-performance audio ADC/DAC to audio codec and post-processing, as well as low-latency Bluetooth connectivity technologies.
About the Partnership
For more information, please visit the press kit, press room, or contact the press contacts listed below.
MicroEJ: Elsa Hervio, [email protected]
Actions Technology Co.
