The new UK launch will further expand the company’s digital audio reach.
Key Features of audioXi
High-quality audio content: audioXi will be powered by Bauer’s extensive library of high-quality audio content, including popular podcasts, music, and spoken word content. First-party data: The platform will leverage Bauer’s first-party data, providing advertisers with a more accurate and targeted audience measurement. Advanced targeting options: audioXi will offer advanced targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and behaviors. Real-time reporting and analytics: Advertisers will have access to real-time reporting and analytics, enabling them to track the performance of their campaigns and make data-driven decisions. ### Benefits of audioXi for Advertisers
Benefits of audioXi for Advertisers
Increased reach and engagement: audioXi will enable advertisers to reach a wider audience and increase engagement with their target audience. Improved targeting and measurement: The platform’s advanced targeting options and first-party data will provide advertisers with a more accurate and targeted audience measurement. Enhanced brand awareness: audioXi will help advertisers to increase brand awareness and reach new audiences. ### Benefits of audioXi for Publishers*
Benefits of audioXi for Publishers
New revenue streams: audioXi will provide publishers with new revenue streams through advertising and data sales. Increased audience engagement: The platform will help publishers to increase audience engagement and drive more traffic to their websites and social media channels. Improved audience insights: audioXi will provide publishers with valuable insights into their audience demographics, interests, and behaviors.
Advertisers will continue to purchase digital audio advertising through Octave for campaigns running until the end of June 2025.
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