The Australian football club, Collingwood, has taken a bold step into the world of home sound with a partnership with Sonos, the renowned audio company. The collaboration will see Sonos integrate its premium audio solutions throughout the Club’s facilities, providing rich, immersive sound to enhance key moments of the game. In this article, we will delve into the details of the partnership, highlighting the benefits and features of this innovative collaboration.
Enhancing the Game Experience
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- Rich, immersive sound
- From pre-game preparation to post-match wind downs
- Key moments enhanced
Sonos is known for revolutionizing home sound experiences with its wireless multi-room audio. Now, the company will bring its signature innovation to Collingwood, elevating every moment of the game for players, staff and fans. The partnership will deliver sound from the change rooms to the living room, ensuring that every moment of the game is amplified.
A Customized Experience for Players
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- Collingwood’s Club room filled with Sonos speakers and soundbars
- Players equipped with iconic Sonos headphones
- Personalized sound tailored to individual preferences
Collingwood CEO Craig Kelly said the partnership felt like a natural fit for the Club. “As a Club we’re thrilled to partner with Sonos, a brand that shares our passion for creating memorable experiences,” Kelly said. The partnership will not only enhance the game experience but also provide players with a unique and personalized experience.
A Perfect Fit for the Club
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| Key aspects of the partnership | Alignment with premium product and customer experience |
| Collingwood’s commercial portfolio strengthened | Additional iconic brand added to the portfolio |
| Collingwood’s Club room transformed | Sonos speakers and soundbars integrated |
Collingwood Captain Darcy Moore said he was excited to be working with the brand. “Music plays a big role in my everyday life, whether I’m getting in the zone on game day or winding down after training,” Moore said. He also emphasized the importance of quality sound in sport. “I know I can rely on Sonos to deliver the best quality sound and I’m excited to share Sonos’ leading sound products with our supporters.”
A Passion for Sound
“We know how powerful the sound experience is in sport. Sonos brings that experience home, from game-day playlists that push players to perform, to home theatre that puts fans at the heart of the action,”
Sonos Senior Marketing Manager Chrissie Ostrom spoke about the importance of sound in sport. Ostrom highlighted the emotional connection that sound has in sport. “The emotion of footy is fuelled by sound, and we’re passionate about elevating every moment of the game. Sonos is thrilled to be part of the Collingwood journey, helping both fans and players experience immersive and game-changing sound.”
Highlights of the Partnership
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- Integration of Sonos premium audio solutions throughout the Club’s facilities
- Rich, immersive sound provided to enhance key moments of the game
- Personalized sound tailored to individual preferences
- Collingwood’s Club room filled with Sonos speakers and soundbars
- Players equipped with iconic Sonos headphones
This partnership between Collingwood and Sonos will not only elevate the game experience but also provide players with a unique and personalized experience. As Sonos continues to push the boundaries of home sound, this partnership is a testament to the company’s commitment to delivering immersive and game-changing sound.
