Breaking the Mold with XBOOM
LG Electronics has joined forces with global music sensation will.i.am to launch the innovative AI-based wireless audio brand, LG XBOOM, with a mission to disrupt the global audio market. This bold move aims to redefine LG’s audio business identity, focusing on portable audio and expanding revenue to trillions of won.
The Birth of XBOOM
To celebrate its launch, LG held a ‘Brand Day’ event, showcasing its three new products:
- The ‘XBOOM Stage 301’, a powerful 120W high-output speaker with a 6.5-inch woofer and up to 12 hours of playback
- The ‘XBOOM Bounce’, a stylish stereo speaker with a bouncing passive radiator and magic strap, designed for outdoor activities
- The ‘XBOOM Grab’, a compact and portable speaker that won the 2025 iF Design Award
Each product boasts the innovative ‘Smart Sound’ technology, leveraging AI to analyze room size, furniture, and wall materials to optimize sound reflection and absorption.
Distinct Usability and Use Cases
The ‘XBOOM Stage 301’ is designed for large spaces, with its 120W output and 6.5-inch woofer delivering rich sound. The ‘Bounce’ is perfect for outdoor activities, featuring a dynamic design and magic strap that can be worn over the shoulder. In contrast, the ‘Grab’ is highly portable, fitting into a bicycle water bottle holder and winning the 2025 iF Design Award.
will.i.am’s Expertise
will.i.am, the CEO of the AI radio app ‘RAiDiO.FYI’ and a member of The Black Eyed Peas, played a crucial role in designing the XBOOM brand. He emphasized the importance of creating experiences, stating,
“Speakers are not just machines that produce sound; they are about creating experiences.”
will.i.am also revealed plans to integrate RAiDiO.FYI with XBOOM, analyzing users’ music preferences and news interests to recommend content in real-time and respond to voice commands, creating an ‘interactive audio system’.
Expanding the Audio Business
LG Electronics plans to segment its audio brand into portable, wearable, and home audio categories, expanding its product lineup to match customers’ lifestyles. The launch of XBOOM marks a significant step towards achieving revenue in the trillions of won.
Quote from Lee Jung-seok, Executive Vice President of LG Electronics’ MS Business Unit
“LG XBOOM is an audio brand that combines technology and culture, and together with will.i.am, we will showcase innovations in audio technology, enriching the listening experience for customers.”
Key Features and Innovations
The XBOOM products boast several key features and innovations, including:
- AI-based ‘Smart Sound’ technology, analyzing room size, furniture, and wall materials to optimize sound reflection and absorption
- Integrating RAiDiO.FYI with XBOOM for real-time content recommendations and voice command response
- Unique designs and materials, such as the bouncing passive radiator in the ‘XBOOM Bounce’ and the magic strap in the ‘XBOOM Grab’
These innovations aim to revolutionize the audio industry, providing an unparalleled listening experience for customers.
Conclusion
LG XBOOM is poised to revolutionize the audio industry, leveraging AI and will.i.am’s expertise to create innovative and immersive listening experiences. With its unique products and features, XBOOM is set to redefine LG’s audio business identity and achieve revenue in the trillions of won.
